Resumo

RAMIREZ ALVAREZ, Mónica Liliana. The Strategic Visions of the Social Entrepreneurs in the Social Business Model: Proposition for a Typology. rev.univ.empresa [online]. 2019, vol.21, n.36, pp.196-227. ISSN 0124-4639.  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.6525.

This article aims at showing the strategic visions of the social entrepreneurs applied to the social business model about a typology articulated on three big evolutions that belong in the theoretical field: The first evolution is related to the entrepreneurship derived from the school of the social innovation and the flow of the strategic intention (si) as its analysis tool for apprehending the strategic diversity of the social enterprise, based on objectives in the study of strategic choices of the social organizations. The second one concerns to the resources mobilization (Resource Based View «RBV») of the social enterprises. And the third one is to the strategic chooses of the social organizations in the analysis of the leaders' strategic visions. The combination of these approaches is articulated by a typology of eight categories or scenarios of the social business model. A qualitative exploratory analysis founded on the study of social case, more particularly the associations have been selected by lucrative buts that look simultaneously for the economic benefit and the realization of social buts. In order to illustrate this typology on the predominant factors of success in the sanitary and social organizations that verified to be a source of competitive advantages.

Palavras-chave : Social Business Model; social enterprise; strategic visions; satisfaction of the social entrepreneur; managerial continuity; scenario; typology.

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