Abstract

RIOS-NEQUIS, Eric Israel; CONTRERAS-ALVAREZ, Isaí  and  GONZALEZ-GARCIA, Juan. Hyundai-KIA's Entry into Mexico, its Competitiveness from a Systemic Perspective and Its Effects on Leading Companies. rev.univ.empresa [online]. 2020, vol.22, n.39, pp.282-314.  Epub Apr 21, 2021. ISSN 0124-4639.  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.8182.

The article studies the growth of Asian conglomerate (Hyundai and KIA Motors) in Mexico. In particular, we evaluate the effects of its growth on the market. In other words, we study the way in which the growth of KIA's sales affect leading brands growth and market share. Likewise, we analyze the externalities that encouraged the entry of a new competitor. The findings show that the dominant company and its follower are the most affected by the Asian automotive manufacturer's growth. However, smaller companies in terms of sales that have more time and experience inside the Mexican market have greater negative effects than Koreans in larger automotive manufacturer's growth from a systemic competitiveness approach, without ignoring the externalities that have encouraged the entry of competitors in Mexico.

Keywords : Systemic competition; dominant firm; oligopoly; automotive industry; market share.

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