Abstract

CASTANO-RAMIREZ, Anggy Daniela  and  ARIAS-SANCHEZ, Samuel. Efecto de la responsabilidad social corporativa en la reputación de las organizaciones: una revisión sistemática. rev.univ.empresa [online]. 2021, vol.23, n.40, pp.122-146.  Epub Sep 11, 2021. ISSN 0124-4639.  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.8859.

Corporate Social Responsibility is understood as the way to act responsibly on the part of an organization towards its stakeholders or interest groups. This variable has been investigated for generating value in companies through intangible assets, such as the Corporate reputation that refers to the perception of groups about companies. Despite the extensive research activity, no review was found that systematically analyzed their relationship in the different publications. For this reason, the development of this investigation became necessary to study the effect that corporate social responsibility could have on reputation. Through a quantitative methodology, nineteen empirical articles were analyzed, demonstrating a direct and positive relationship between both variables in which other mediating variables such as transparency, age, brand confidence, and external environments, among others, have been detected.

Keywords : Corporate social responsibility; reputation, intangibles; systematic review; mediating variables.

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