Abstract

DUQUE TOBON, Carolina et al. Servitization in Practice: A Research on the Transition from Product-Centered to Service-Centered Business Models in Manufacturing Firms. rev.univ.empresa [online]. 2023, vol.25, n.44, e2.  Epub Mar 05, 2024. ISSN 0124-4639.  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12033.

The implementation of servitization, or the infusion of services into value propositions, has emerged as a competitive strategy across various countries, including Colombia and its region. This phenomenon has generated considerable interest in the business community. As a result, this research aims to contribute to companies evaluating or implementing servitization processes by describing its implementation process in companies from the Aburrá Valley Metropolitan Area. We used a qualitative methodology and conducted interviews with 13 managers of manufacturing companies that cater to B2B clients. Our findings indicate that companies approach servitization for similar reasons, but there is a disparity in its implementation. Furthermore, our research highlights the business challenges that this model entails.

Keywords : Service dominant logic; service; servitization; manufacturing companies.