Revista de Economía Institucional
Print version ISSN 0124-5996
BENKLER, Yochai. FROM GREENSPAN'S DESPAIR TO OBAMA'S HOPE: THE SCIENTIFIC BASIS OF COOPERATION AS PRINCIPLES OF REGULATION. Rev.econ.inst. [online]. 2010, vol.12, n.23, pp. 29-53. ISSN 0124-5996.
A common assumption, often accepted by regulators - that individuals act only in their narrow self-interest - is false. Evidence from both the natural and social sciences suggests that most people are strongly motivated to cooperate and help one another. Organizations (such as Toyota and Wikipedia) that cultivate and take advantage of these inclinations have prospered. Policy can be designed to incorporate attitudes toward cooperation, and to channel these tendencies in productive directions.
Keywords : cooperation; altruism; communication; critique of rational actor model; solidarity; situational framing; norms; trust; transparency; reputation; social dynamics.