Abstract

DORADO-VELASCO, María Ximena. INDEPENDENT DESIGN: the story behind an option. Bitácora Urbano Territorial [online]. 2017, vol.27, n.spe4, pp.99-104. ISSN 0124-7913.  https://doi.org/10.15446/bitacora.v27n4esp.62397.

This article gathers the most relevant issues of an investigation on Independent Design in Bogota and exposes certain appreciations of independence as a place of subjective enunciation that motivated new processes of singularization in response to the hegemonic and institutionalized forms of social life. My interest in this subject was derived from the indefinite and unstable character of independence and from perceiving seductive definitions there of the ways of being a designer and design that conquered more and more adepts in the occupational field: young professionals convinced of wanting to be their own boss, to work without schedules, to live with a passion and to be absolutely responsible for its outcome. In the name of independence, these subjects activated a productive and valuable model that provoked tensions and disagreements with institutionalized forms of action and, in turn, led them to fight tirelessly for attention and recognition.

Keywords : design; subjectivity; consumption; production; self-employment.

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