Resumen

PINO, Daniel; BEDOYA, Jorge; CORREA, Mauricio  y  AMARILES, Pedro. Fulfillment of the normatividad in the advertising medicine of free sale in Colombia. Investig. andina [online]. 2014, vol.16, n.28, pp.898-909. ISSN 0124-8146.

Introduction: in Colombia, information about the compliance in the rules of advertising OTC drugs are limited. Objective: to establish the compliance of television advertising of OTC medicines in Colombia. Methods: in July 2012, the transfer of 2 national channels (Caracol and RCN) and 1 regional (Teleantioquia) was recorded, simultaneously, between 6:00 and 22:00 hours for two days a week and 2 day weekend or holiday, probabilistically selected using the Epi-info program V. 6.0. Results: In the national channels, of 378 ads (54 drugs), 31 (8.2%) of 3 drugs did not comply with regulation. Meanwhile, in regional channel, although there were 7 ads of 5 pharmaceutical products, advertising of OTC medications where not identified. Conclusion: in a little percentage (8%), television Ads OTC medicines on national channels do not meet current normative.

Palabras clave : Nonprescription Drugs; Advertising of medicines; legal norms.

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