Resumen

LOPEZ POSADA, Laura Marcela. MANIFESTATIONS OF CORPORATE CULTURE: A VIEW FROM THE ASSOCIATIVITY IN SMSES. Tend. [online]. 2015, vol.16, n.2, pp.99-117. ISSN 0124-8693.  https://doi.org/10.22267/rtend.151602.23.

This article analyzes the manifestations of cultural identification in nine associative groups called Colombian Sectoral Enterprise Development Programs (Prodes) studied in Antioquia, Bogotá, Tolima and Caldas; compound by 5,2,1 and 1 Prodes respectively. The Prodes were studied through of The Colombian Guild of Small Industries (Acopi), which is a leader in the development, promotion and consolidation of associativity Prodes strategy in Colombia. This qualitative research included sixty interviews, three stories of life, two focus group and the observation as a research technique transverse to the development of fieldwork. The study results show that regional stereotypes, practices (symbols, heroes and rituals) and the shared values are manifestations of cultural identification and belonging to a Prodes, regardless if they have been created or not internal strong social relationships among theirs members.

Palabras clave : Associativity; Prodes; Corporate Culture; SMSES.