Abstract

BENAVIDES PAZ, Oscar Hernando. LABOR MOTIVATION GRADUATES OF BUSINESS ADMINISTRATION PROGRAM AT THE UNIVERSITY OF NARIÑO. Tend. [online]. 2017, vol.18, n.1, pp.41-54. ISSN 0124-8693.  https://doi.org/10.22267/rtend.171801.63.

Motivation allows people to pursue the fulllment of certain objectives, and therefore the motivation in a particular activity has a direct impact on the way to manage their actions to achieve them. In the work eld motivation becomes important because it a!ects directly the performance of the assigned activity and consequently in the operation of the company or organization where the employee belongs. Therefore the aim of this research is to determine the status of motivational needs expressed by McClelland of graduates of business administration program at the University of Nariño, because these will define both their individual goals and the way they relate socially and thus their job performance, this will not only impact on the company but also in the welfare of the employee, for that reason is important a good management of diverse needs not only at the enterprise level but also in the academia. To set the different needs logarithmic trends, second-degree polynomials, and correlation coe#cients was performed.

Keywords : Work motivation; Human talent; Achievement; Power and Affiliation; McClelland.

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