Abstract

GUITARRA ROMERO, Roly Javier. PROSPECTIVE AND BUSINESS STRATEGIC APPLIED TO MICRO, SMALL AND MEDIUM ENTERPRISES. Tend. [online]. 2019, vol.20, n.1, pp.107-129. ISSN 0124-8693.  https://doi.org/10.22267/rtend.192001.110.

The micro, small and medium enterprises (MSMEs) are the basis of the economic structure of a country. Its contribution to economic and social development is transcendental; since they generate employment, contribute to the Gross Domestic Product (GDP), among others.

For this reason, it is necessary that they develop innovative management and decision-making processes to face the environment of uncertainty, complexity and competitiveness in which they are immersed.

The research consisted of using foresight and strategic intelligence to propose a methodology that facilitates the decision making of MSMEs in the medium and long term. The result was a structured methodology in three phases: Knowing the company, Possibilities of the company and Strategies for the company. However, this must be applied in various MSMEs to validate it and generate information regarding the planning and decision-making process.

JEL:M10, M15, M19

Keywords : MSMEs; prospective; intelligence; strategy.

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