Resumo

LOPEZ CELIS, Diana María  e  PENALOSA OTERO, Mónica Eugenia. RELATION BETWEEN ENVIRONMENTAL ATTITUDE AND THE PURCHASE OF SOCIALLY RESPONSIBLE PRODUCTS IN CONSUMERS IN MEDELLIN, COLOMBIA. Tend. [online]. 2021, vol.22, n.1, pp.1-17. ISSN 0124-8693.  https://doi.org/10.22267/rtend.202102.152.

Global technological development has generated an explosion of consumption, leaving aside the negative impact it has on the environment and without considering strategies to repair this environment. When talking about the environmental impact generated by consumption, it is important to understand sustainable consumption, where it is the consumer who must answer for the impact that their consumption generates on the environment. This study addressed the attitude that consumers in the city of Medellín have towards the environment and how it is related to the purchase of socially responsible products. A conclusive descriptive investigation was carried out, with levels of analysis of correlational cut, in consumers over 18 years with a sample controlled by age range, had 390 participants for a reliability of 95% and 5% margin of error. A statistically significant association between the positive attitudes towards the environment of consumers and the purchase of socially responsible products was determined, which leads to the use of responsible practices regarding the environment, which is why this city is recognized for its advances in environmental management.

JEL: M14; M31; M32; M37; M19; Q56

Palavras-chave : environmental attitude; trade; responsible purchasing; responsible consumption; impact; environment; products; services..

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