Abstract

ASCUNTAR RIVERA, María Cristina  and  AYALA GALLARDO, Francisco Rafael. ENTREPRENEURSHIP AND DESIGN: CHARACTERIZATION OF ENTREPRENEURIAL INITIATIVES OF INDUSTRIAL DESIGNERS. Tend. [online]. 2021, vol.22, n.1, pp.95-119. ISSN 0124-8693.  https://doi.org/10.22267/rtend.202102.156.

The article presents the results of the characterization of entrepreneurial initiatives, developed by graduates of the Industrial Design program of the University of Nariño. The purpose of the study was to investigate the trajectory of the degree works in the modality of creation of enterprises, which is established in the career of Industrial Design. From the perspective of the diagnosis, the project proposed the recognition, analysis and evaluation of the situation of the graduates who obtained their degree under this modality. This led to the description of the characteristics of the projects and the identification of the perceptions of the graduates about the academic formation, related to the development of design enterprises. For this purpose, the methodology was carried out under two instances that were the collection of information from primary and secondary sources, and subsequently, data analysis and assessment of the current status of these projects, which made evident the need to generate research scenarios, curricular and pragmatic, which contribute to the development and promotion of entrepreneurship in the academic environment of the design area.

JEL: A13; L20; M13; M19

Keywords : business start-up; design; entrepreneurship; business idea..

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