Resumen

SANCHEZ CAMPOS, Pablo Andrés. DECISION MAKING OF CONSUMERS AND CONSERVATISM IN COSTA RICA. Tend. [online]. 2021, vol.22, n.1, pp.145-162. ISSN 0124-8693.  https://doi.org/10.22267/rtend.202102.158.

This study seeks to know how political conservatism can influence the number of criteria used for consumers for decision making. Intentional sampling is carried out using an electronic online tool in Costa Rica in May 2020. The results suggest the level of political conservatism influences the decision making of consumers.

JEL: A12; A13; G40; G41; N36

Palabras clave : business; conservatism; ideology; products; decision making..

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