Resumo

SERRANO AMADO, Ana Milena; MONTOYA RESTREPO, Luz A.  e  AMADO CELY, Nidia Paola. THE TOURIST COMPETITIVENESS. AN APPROACH FROM THE DEPARTMENT OF BOYACA, COLOMBIA. Tend. [online]. 2021, vol.22, n.1, pp.226-253. ISSN 0124-8693.  https://doi.org/10.22267/rtend.212201.162.

Tourism is a strong economic sector in the world economy that generates significant economic benefits for countries. This article is the result of research carried out by ``Group CERES``. The objective of the research focused on reviewing different models of tourist competitiveness and implementing them in the Province of Sugamuxi, the focus of the research. To reach the objectives, a qualitative methodology was proposed with a method of documentary analysis to highlight the most relevant studies and competitiveness models for implementation; what generated the application of the Crouch and Ritchie (1999) model; the most impactful factors for the region were identified. The results show the strengths such as the type of natural tourism that is generated and within the weaknesses the lack of association on the part of the actors involved in the tourism sector, finding infrastructure, information, organization and market ties, these weaknesses have to be improved as the tourism sector is projecting itself as world class.

JEL: D4; L1; L25; L14; M1

Palavras-chave : competition; performance; strategy; productivity; tourism..

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