Resumo

HERNANDEZ DOMINGUEZ, Félix; HERNANDEZ FLORES, Yoan  e  RODRIGUEZ GONZALEZ, Maité. TOWARDS INCLUSIVE TOURISM IN THE HOTELS MARKETED BY ECOTUR IN HAVANA AND VARADERO. Tend. [online]. 2021, vol.22, n.2, pp.76-106.  Epub 02-Ago-2021. ISSN 0124-8693.  https://doi.org/10.22267/rtend.212202.169.

Taking actions based on the evaluation of functional and infrastructure problems in each hotel establishment in the destinations, constitutes a starting point to increase their level of accessibility, which can finally contribute to the design of more appropriate tourism products and in correspondence with the needs of the different demand segments. Based on the needs of the Ecotur travel agency, the present investigation is carried out, which aims to diagnose the level of accessibility of the hotels marketed by this agency in Havana and Varadero. For this, techniques and tools such as bibliographic-documentary analysis, direct observation, survey and percentage analysis were used. The evaluation of the hotels was carried out from a procedure validated by experts with the use of the Delphi method. The main results were the predominance of the high level of hotel accessibility, without differences between both cities, in the main access to the enclosure, vertical communication, common areas and adapted rooms; exterior accessibility and staff training had a negative influence. A total of 12 actions are proposed to increase accessibility rates in the hotels under study.

JEL: A12; A14; L80; M10; M21; M54

Palavras-chave : actions; accessibility; evaluation; hotels; infrastructure; functional problems..

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