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vol.23 número1DIVULGACIÓN DE LA INFORMACIÓN AMBIENTAL EN PÁGINAS WEB EN EMPRESAS COTIZADAS CHILENASUSO DE INTERNET Y MERCADO LABORAL: EVIDENCIA DE LA BÚSQUEDA DE EMPLEO EN ECUADOR 2018-2019 índice de autoresíndice de materiabúsqueda de artículos
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versión impresa ISSN 0124-8693versión On-line ISSN 2539-0554

Resumen

GOMEZ MIRANDA, Oscar Mauricio. UNIVERSITY ENTERPRISE STUDENT KNOWLEDGE ABOUT THE FRANCHISE: THE CASE OF A HIGHER EDUCATION INSTITUTIONS IN COLOMBIA. Tend. [online]. 2022, vol.23, n.1, pp.225-251.  Epub 15-Feb-2022. ISSN 0124-8693.  https://doi.org/10.22267/rtend.222301.189.

This study is focused on to identify the student's knowledge about franchise, applying a survey in a sample composed of students from all over Colombia, belonging to the National Unified Corporation of Higher Education (CUN), involving a study case. The research methodology comprehends a quantitative and exploratory design approach. Finding as a result that the students has a low knowledge about franchise model as an entrepreneurship. Furthermore, the participants have a predilection for learning about franchises from higher education institution, and, if they decided to invest in the franchise entrepreneurship, the selected sectors would be the technology and gastronomy. Finally, since the university is a space that encourages analysis and study from a cross-sectional perspective, it must offer options on the different forms of entrepreneurship, empowering the students to know the diversity to the entrepreneur's discourse.

JEL: A22; I23; L23; L26; M13

Palabras clave : company creation; entrepreneurship; college student; franchise; higher-educational institutions..

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