Abstract

NIEVES MENDOZA, Leidy Milena  and  MORALES CELY, William Alonso. AN OVERVIEW OF THE GAP BETWEEN THE CONSUMER’S ATTITUDE AND BEHAVIOR IN THE CIRCULAR ECONOMY. Tend. [online]. 2022, vol.23, n.1, pp.372-394.  Epub Feb 17, 2022. ISSN 0124-8693.  https://doi.org/10.22267/rtend.222301.194.

Environmental impacts generated through the linear economy model highlight the need for transcending a circulatory model. However, beyond the transformation of the productive sector that implies the circular economy, it is necessary to change the consumer's behaviour. Consumer’s decision to participate or not in the circular economy initiatives can represent success or an absolute failure. This key point proves a worrying fact that if we take into account the gap between the consumer’s attitude and behaviour which entails a lack of alignment between a positive environmental attitude and unsustainable behaviour. Thereby, this work searches for the main variables that take part in the gaps within the framework of the circular economy, applying the review literature methodology. The results indicate that there are many factors that converge around the gaps. The individual part intervenes in the attitude, subjective norms, perceived behavioural control, and awareness. From the situational perspective converges the price, cost, knowledge, and information. From the contextual perspective converges the socio-demographic factors, culture, and incentives. The identification of these factors constitutes the key to reducing the gap and facilitating the circulatory model.

JEL: E21; Q01; Q30; Q53; Q56

Keywords : consumption; pollution; waste; economy; environment..

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