Resumen

LOPEZ MUNOZ, Charli Javier; BENITEZ GONZALEZ, Carlos Andrés  y  TABARQUINO MUNOZ, Raúl Andrés. GREEN BUSINESS IN COLOMBIA: BETWEEN DISCOURSE AND PUBLIC MANAGEMENT. Tend. [online]. 2023, vol.24, n.2, pp.112-142.  Epub 29-Jun-2023. ISSN 0124-8693.  https://doi.org/10.22267/rtend.232402.230.

The analysis of national public policies not only requires recognizing the influence of the discourses with which decisions are argued and justified, but also analyzing the local perspectives of the actors involved; therefore, the objective of this article is to know the opinions of the implementers and beneficiaries of three different regions of the country: Caribbean, Santander and Amazon, on the green business policy. For this purpose, professionals of the Environmental Authorities of the mentioned regions and verified green business entrepreneurs, located in their districts. Consequently, using a constructivist approach, attended face-to-face workshops (empirical observation), developed semi-structured interviews, and applied descriptive surveys; managing to identify disruptive constructions of the green business discourse in the territories. Finally, the main results that stand out are that there is a wear and tear among the actors that participate in the local public management of the policy, the exercise of verifying green businesses and executing the respective strategies and follow-up activities are costly and ineffective and are still present. challenges to consider green businesses as the new engine of municipal and departmental economies in Colombia.

JEL: M14; O25; Q28; R58; Z18

Palabras clave : sustainable development; public management; green business; public politics; sustainable territories.

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