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vol.25 número2MODELO DE INNOVACIÓN EN PROCESOS DE AGRICULTURA 4.0 EN EL DEPARTAMENTO DE CUNDINAMARCA, COLOMBIAPROPUESTA DE INNOVACIÓN COMERCIAL PARA GARANTIZAR LA SOSTENIBILIDAD DE UNA ASOCIACIÓN DE MUJERES RURALES: EL CASO DE ASOMMUC índice de autoresíndice de materiabúsqueda de artículos
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Tendencias

versión impresa ISSN 0124-8693versión On-line ISSN 2539-0554

Resumen

ANDRADE NAVIA, Juan Manuel; SANCHEZ LIEVANO, Juan José  y  PLAZAS, Elías Ramírez. MOTIVATION AND SATISFACTION OF TOURISTS VISITING THE TATACOA DESERT - COLOMBIA. Tend. [online]. 2024, vol.25, n.2, pp.113-142.  Epub 17-Mayo-2024. ISSN 0124-8693.  https://doi.org/10.22267/rtend.242502.256.

This article establishes the relationship of influence between the motivation and satisfaction of visitors to the Tatacoa desert in the Surcolombian region. The research was quantitative, with a deductive and descriptive approach. Thus, a survey was elaborated with Likert-type questions composed of nine dimensions for motivation and six dimensions for satisfaction. The reliability of the model was measured with Cronbach's alpha and the validity with the Confirmatory Factor Analysis, both of which obtained acceptable levels. The hypothesized model was evaluated using structural equations. The model obtained showed a positive and significant relationship between motivation and satisfaction (0.751; p < 0.00), indicating that the higher the level of motivation, the higher the level of satisfaction of domestic and foreign tourists. On the other hand, the correlations in the motivation dimensions of Rest (D) (0.848; p < 0.00), Knowledge (C) (0.786; p < 0.00), Access and Infrastructure (A-I) (0.829; p < 0.00) and Local Attractions (A) (0.787; p < 0.00), while for satisfaction they were Economy (Ec) (0.811; p < 0.00) and Infrastructure (In) (0.797; p < 0.00).

JEL: L83; M31; Z30, Z32; Z39

Palabras clave : pull factors; push factors; preferences; satisfaction; tourism..

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