Abstract

VALADEZ MONTES, Marisa J.. "CleanPulque"/"Dirty Pulque": Disputes about Legitimacy and the Social Production of Value. Rev. colomb. antropol. [online]. 2014, vol.50, n.2, pp.14-18. ISSN 0486-6525.

The aim of this study is to analyze the social construction of value of pulque in Tlaxcala, Mexico. It analyzes the production of value as an economic, as well as cultural and social process, that articulates power relationships in which subjects, institutions, and material resources are involved. This study focuses on the language and discourse of the producers and the public health authorities, about the legitimacy of consuming the traditional pulque drink, to argue that both are an arena of struggle where subjects continuously confront each other to create new meanings of value.

Keywords : value; discourse; power; pulque; México.

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