Resumo

SILVA GUERRA, Harold. Behavior's retail in Colombia. Pensam. gest. [online]. 2011, n.30, pp.3-20. ISSN 1657-6276.

Consumer behavior has ve driven the evolution of habits and consumers behavior, and has ve built strategies to access information, opening new businesses, customer loyalty, a whole network of interleaved substantial variables interleaved substantial, carefully and tactically ready to accurately reach the final consumer, quality products at the exact time and place to fully meet fully the requirements thereof.

Palavras-chave : Consumption; retail; own label brand; consumer.

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