Resumo

MAYA, Alejandra  e  FUERST, Sascha. A micro-firm created for global markets. Case study. Pensam. gest. [online]. 2011, n.31, pp.1-33. ISSN 1657-6276.

This case study illustrates how five, young entrepreneurs created a micro-firm called Dewak in Colombia with the aim to offer software customization services in the global market. Different Internet promotion strategies helped the firm to position itself in the market and, hence, to acquire a steady stream of clients. The firm also had to face several obstacles concerning procedures related to the export of services in Colombia, the nationalization of foreign currency and electronic transactions from their international clients. Dewak developed several competitive advantages which helped to sustain its growth objectives. The future development of the firm, however, does not only depend on its current services but also on the development of an own software product, as emphasized by the founders. This case study can be applied in entrepreneurship or international business courses to illustrate the process of founding and development of a so called born global firm from Colombia. The case might also be of interest to scholars from the field of international entrepreneurship where a dearth of empirical studies prevails in the context of Colombia.

Palavras-chave : Born global; emprendimiento internacional; Colombia.

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