SciELO - Scientific Electronic Library Online

 
 número32Knowledge management differences between manager and operational levels: study in a brazilian industry índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

Links relacionados

  • En proceso de indezaciónCitado por Google
  • No hay articulos similaresSimilares en SciELO
  • En proceso de indezaciónSimilares en Google

Compartir


Pensamiento & Gestión

versión impresa ISSN 1657-6276

Resumen

AGUILERA CASTRO, Adriana  y  PUERTO BECERRA, Doria Patricia. Crecimiento empresarial basado en la Responsabilidad Social. Pensam. gest. [online]. 2012, n.32, pp.1-26. ISSN 1657-6276.

This article argues that corporate social responsibility acts as a key player that drives business growth. Business growth is a variable that depends on many factors; corporate social responsibility is one of them, as it encourages any initiative that originates within the company, facilitating the positioning of your brand, renewing the corporate image, capturing preference and customer loyalty and promoting harmony between the company and the community in which it operates. In this context, Corporate Social Responsibility enable business growth and significantly improving the reputation and credibility, and to achieve recognition with its stakeholders, especially when the commitment to the development of social responsibility strategy is perceived as thoughtful, ethical and spontaneous.

Palabras clave : Business growth; growth factors; corporate social responsibility.

        · resumen en Español     · texto en Español     · Español ( pdf )