Resumo

SANABRIA LANDAZABAL, Néstor. Perdurabilidad empresarial Anotaciones teóricas. Pensam. gest. [online]. 2012, n.32, pp.190-224. ISSN 1657-6276.

Internationalization can be assumed in relation to economic processes and is an option in the evolution of world system and it pursuit of the establishment of a global society. In this sense it can be assumed an efficient evolutionary strategy based on the ability to build information such as consumption and thereby ensure the realization of production. This in the framework of global relationships can be the result of institutional changes or through the illegal trade, among others. In a similar vein, transaction costs, although in terms of productivity are very significant, in the scheme of the perdurability, the problem is located within a range that allows endogenize it, and it depends on the capabilities of potential consumers. This is the scenario which is organized on the one hand, the rule "if X then Y" and, secondly, the chance of lasting from to the boundaries established in the efficient evolutionary strategy.

Palavras-chave : Corporate sustainability; efficient business evolution strategy; firms; companies.

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