Abstract

MARCELINO ARANDA, Mariana; BALDAZO MOLOTLA, Francisco Alfredo  and  VALDES NIETO, Oscar. El método del estudio de caso para estudiar las empresas familiares. Pensam. gest. [online]. 2012, n.33, pp.125-139. ISSN 2145-941X.

The aim of this paper is support the use of case study method to study the specific reality of family businesses, beyond what the researches shows with a quantitative approach. The analysis performed on a set of investigations that have applied the case study, permitted to propose the question of why it is a method that seeks to generate significant theories, through answering questions of how and why there are certain events or phenomena, these investigations not provide the elements to support its validity?

Keywords : Case study; family business; research methodology.

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