Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Cited by Google
- Similars in SciELO
- Similars in Google
Share
Pensamiento & Gestión
Print version ISSN 1657-6276
Abstract
CONCHA VELASQUEZ, José Roberto; BENEDETTI, Andrea and GOMEZ, Diego Alejandro. Colombian consumers' evaluation of foreign goods: The country of origin effect. Pensam. gest. [online]. 2013, n.35, pp.64-86. ISSN 1657-6276.
Abstract The country-of-origin effect has been identified as an important variable used by global marketers as an influence factor on the evaluation of products by consumers. This study examines the effect of country-of-origin of certain products manufactured in 6 different countries and the perception of Colombian consumers referring to 8 attributes of those products. The study focuses on the evaluation of foreign products and the extraction of information from the different perceptions regarding categories and assigned attributes, from a weighting, the Colombian customer himself.
Keywords : Globalization; country of origin effect; Colombian consumers.