Resumo

CONCHA VELASQUEZ, José Roberto; BENEDETTI, Andrea  e  GOMEZ, Diego Alejandro. Colombian consumers' evaluation of foreign goods: The country of origin effect. Pensam. gest. [online]. 2013, n.35, pp.64-86. ISSN 1657-6276.

Abstract The country-of-origin effect has been identified as an important variable used by global marketers as an influence factor on the evaluation of products by consumers. This study examines the effect of country-of-origin of certain products manufactured in 6 different countries and the perception of Colombian consumers referring to 8 attributes of those products. The study focuses on the evaluation of foreign products and the extraction of information from the different perceptions regarding categories and assigned attributes, from a weighting, the Colombian customer himself.

Palavras-chave : Globalization; country of origin effect; Colombian consumers.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )