Abstract

LIMA CRISOSTOMO, Vicente; DE SOUZA FREIRE, Fatima  and  NOBRE PARENTE, Paulo Henrique. An analysis of corporate social responsibility in Brazil: growth, firm size, sector and internal stakeholders involved in policy definition. Pensam. gest. [online]. 2014, n.37, pp.125-149. ISSN 2145-941X.

This study aims to analyze Corporate Social Responsibility in Brazil, trying to capture signals that Brazilian firms are integrating CSR into their strategy. We have used a unique database comprising CSR of Brazilian firms, IBASE, which contains CSR data for about ten years. Results show that a growing number of Brazilian companies have adopted CSR and many firms already have internal stakeholders formally involved with CSR policy definition. Such groups have influenced CSR policy. This formal inclusion of stakeholders and the growing number of firms adopting CSR could be an indication that that the Brazilian firms may be integrating CSR into their strategy. Besides, sector, and firm size also seem to interfere on CSR policy. A relevant growth in external and environmental social actions has been documented.

Keywords : Corporate Social Responsibility; Brazil; Growth; Firm strategy.

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