Resumo

VARGAS VILLAMIZAR, Óscar Hernán  e  MARTI NOGUERA, Juan José. Lagom ár bást!; Understanding the interrelation between national culture and corporate social responsibility. The case of Sweden. Pensam. gest. [online]. 2015, n.38, pp.1-15. ISSN 1657-6276.  https://doi.org/10.14482/pege.37.7020.

This paper reflects upon how national culture influences on Corporate Social Responsibility practices. For this purpose, the metaphor of "organization as culture" was used as theoretical framework, and Sweden as case study by identifying elements from its history and language which have contributed to the acceptance and reinterpretation of CRS concept in the country. In conclusion, the paper presents the "socially responsible" condition as ambiguous and contextual, emphasizing on national culture as a variable which cannot be underestimated in the analysis of CSR initiatives.

Palavras-chave : Corporate social responsibility; national culture; organization as culture; Sweden; lagom.

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