Abstract

PENA MIRANDA, David Daniel; SERRA CANTALLOPS, Antoni  and  CARDONA, José Ramón. Characteristic profile and Corporate Social Responsibility of hotel sector of Colombian Caribbean region. Pensam. gest. [online]. 2017, n.43, pp.128-149. ISSN 1657-6276.  https://doi.org/10.14482/pege.43.10585.

The present study aims to identify the characteristic profile of the hotel sector of the Colombian Caribbean region and to determine its degree of knowledge in CSR. A review of scientific literature on the subject and an empirical study with a sample of 224 hotels were conducted, using univa-riate and bivariate statistical quantitative analysis. It is concluded that the profile, configured from 21 variables, is quite particular of the region and, although more than half of the hotels identify spontaneously the concept of CSR (notoriety), they associate it with the lowest levels (sharpness). It has been intended to raise the awareness of entrepreneurs in the sector towards a better understanding of CSR for the adequate implementation of actions that contribute to a more responsible and sustainable tourism in the area.

Keywords : Corporate social responsibility; tourism; hotel sector; Colombian Caribbean region.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )