Abstract

MENDES LUBECK, Rafael; DA SILVA SCHROEDER, Christine  and  WITTMANN, Milton Luiz. Quais categorias se relacionam à imagem corporal na literatura de conduta do consumidor e psicologia?. Pensam. gest. [online]. 2018, n.45, pp.161-180. ISSN 1657-6276.  https://doi.org/10.14482/pege.45.9434.

In the perspective of transformative consumer research, problems associated with women body image are related to consumption practices not healthy such cosmetic surgery, inadequate consumption of slimming products, uncontrolled diets, etc. This paper investigated which categories are associated with the term body image and discuss the implications for womens welfare. For these propouse, were searched articles related to the subject in 7 international cientifical databases. The search returned 183 articles analysed by Content Analysis. The secundaries categories were: Body image, Body satisfaction; Body dissatisfaction; Weight and shape; Physical self; Perceptions of physical self; Healthier lifestyle. The relations obtained for these study can contribute to future studies about relations bettwen body image and consumption of beauty products.

Classificación JEL: 111, 112.

Keywords : Body Image; Beauty; Consumption..

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