Abstract

SERNA-LOAIZA, Diana Milena; ROJAS-BERRIO, Sandra Patricia  and  ROBAYO-PINZON, Oscar. Virtual Students Perceived Value in Higher Education Institutions. Pensam. gest. [online]. 2019, n.46, pp.79-107. ISSN 1657-6276.  https://doi.org/10.14482/pege.46.1805.

This paper aims to evaluate the components of perceived value by students of virtual programs in institutions of higher education, considering the Perval scale of perceived value. This research was framed from a mixed approach, through which we sought to find the particular aspects and characteristics of perceived value in students of virtual programs of higher education institutions. The design of the research was sequential exploratory, with the initial realization of a semi-structured interview to 15 students from two institutions of higher education that allowed to evaluate the dimensions of perceived value and adjust the assertions or corresponding items. Subsequently, a Likert scale survey was designed and applied to 1569 virtual education students. The seven dimensions proposed in the literature review of this work were included within the scale to be asses-sed: "Functional value", "Emotional value", "Social value", "Epistemic value", "Conditional value", "Spiritual value", and "Ethical value". The factorial analysis dropped the 10-dimensional identification, including the following: "Ethical-conditional value", "Socio-emotional value", "Ethical-functional value", "Ethical-social value" and "Ethical-spiritual value". Findings may serve as a guide to areas leading processes with students. Marketing, university welfare, service, technology and academic areas will find information about what a virtual student is pondering when choosing a higher education program or institution, and which elements of percei-ved value are more relevant to this one, what will undoubtedly help to validate the fundamentals on which actions aimed at the virtual student population have been undertaken, and to develop new ones with a deeper knowledge of the perceived value of virtual students.

Keywords : higher education; virtual education; perceived value.

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