Abstract

GARCIA BONILLA, Diego Alonso; RODRIGUEZ GUEVARA, Edgar Guillermo  and  PINEDA OSPINA, Diana Lorena. Social Commerce: a Conceptual Approach from the Production of Scientific Knowledge. Pensam. gest. [online]. 2020, n.49, pp.172-214.  Epub Nov 01, 2021. ISSN 1657-6276.

The development of new technological platforms that facilitate communication between producers and consumers gives rise to new forms of exchange such as social commerce. For this, access to information is a central element. However, the recentness of its definition raises concerns about its conceptual and empirical development. Therefore, this article set out to identify the analytical categories in the production of articles in social commerce. Methodologically, the analysis was developed from the latent semantic analysis and the contextual use of keywords in the production of scientific literature. Among the main findings, five central aspects in the production of knowledge in social commerce stood out: conceptualization, formulation of its strategy, experience of the actors involved, commercial exchange and role of technology. In this regard, the analysis allowed to conclude the existence of a wide group of possibilities for the development of social commerce and highlights the new functions for the actors that interact in it. In general, the main contributions contribute to the identification and understanding of the changes associated with the consumption and use of information technology, especially in relation to social networks.

Keywords : Social commerce; Social networks; Technology; Bibliometry.

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