Abstract

ZUNIGA RODRIGUEZ, Eberto; MARQUEZ FERRO, Guillermo  and  LOPEZ OROZCO, Gloria Mercedes. Collaborative Carousel: Nutresa Group. Pensam. gest. [online]. 2022, n.53, pp.5-5.  Epub Mar 28, 2023. ISSN 1657-6276.

By the year 2005, the meat business sector formed by "Rica Rondo S.A.", "Industria Nacional de Alimentos S.A.", "Suizo S.A."," Zenú S.A". and "Almacenes La 14 S.A.", started a new strategic alliance looking forward to increase their supply chain efficiency, this was named "Collaborative Carousel". Their main goal was to improve the delivery times, reception and assortment of products in a supermarket of brands such as: "Zenú", "Rica Rondo" and "Suizo" in the ten points of sales of "Almacenes La 14 S.A.", looking forward to ensure the best service level to the final consumer. The result of this experience helped to generate a collective learning, allowing the parts to identify improvement opportunities in their logistics operations. The article presents a success story based on the application of the principle of collaboration in last mile processes. The methodology used corresponds to the narrative case method, presents the business evolution of several businesses, accounts for the success of the collaborative carousel type articulation process (step by step), which links resources, actors, interests, culture and results.

Keywords : Keywords: Improvement Logistics chain; Grupo Nutresa; Supply Chain Continuous Resupplying (CPR); and Efficient Consumer Response (ECR); Collaborative Planning; Forecasting and Resupply CPFR; learning logistical processes.

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