Abstract

GONZALEZ GONZALEZ, Miguel Alberto. Languages of power. Mottoes and slogans of institutions and their ability of thinking of ourselves. How about the universities?. Ágora U.S.B. [online]. 2016, vol.16, n.2, pp.547-570. ISSN 1657-8031.

An analysis of mottoes and slogans from universities, institutions and quite recognized companies is introduced, whose central interest is in unveiling the various languages derived from power and their ways of thinking of ourselves. It is a study conducted between 2011 and 2014 in the University of Manizales, Colombia.

Keywords : Mottoes; Slogans; Power; University; Language.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )