Resumo

LATORRE IGLESIAS, Edimer Leonardo; DIAZ AREIZA, Cindy Caterine; PLATA RANGEL, Ángela María  e  MARIN, Susana Paola. Characterization of two successful experiences in inclusive business in Colombia. Civilizar [online]. 2015, vol.15, n.28, pp.197-212. ISSN 1657-8953.

The case report presented here reviews two experiences of successful inclusive business, which allow to highlight new trends in corporate social responsibility and its forms of hybridizing with other scientific fields such as the common good economy and corporate resilience. The methodology involved using qualitative and quantitative tools based on virtual ethnography to understand the peculiarities of two firms that make a difference in the way of doing business.

Palavras-chave : Inclusive business; corporate social responsibility; common good economy; corporate resilience; business at the base of the pyramid.

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