SciELO - Scientific Electronic Library Online

 
vol.8 issue2Myths, Facts and Research on 'Digital Natives': A ReviewThe Functioning of the Directive Team during an Institutional Self-Assessment Process, in the Quality Assurance of School Management Policy Framework in Chile author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Article

Indicators

Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google

Share


Universitas Psychologica

Print version ISSN 1657-9267

Abstract

PLATA-CAVIEDES, TATIANA; CORDOBA-SALGADO, OSCAR ALEJANDRO  and  CLAVIJO-ALVAREZ, ÁLVARO ARTURO. The Effect of a Behavioral Investment on Persistence in Humans. Univ. Psychol. [online]. 2009, vol.8, n.2, pp.339-352. ISSN 1657-9267.

The sunk costs effect is defined as the tendency to persist in an endeavor once an investment has been made. This project evaluated whether this effect occurs after making a behavioral investment and if forced and free responses have similar effects upon subsequent behavioral persistence. Subjects, 90 students, divided in three groups, were exposed to three conditions of 0, 60 and 110 forced responses in FR 350 schedules. Persistence increased as free responses increased, suggesting that the sunk cost effect is produced by a freely chosen behavioral investment. It was concluded that the sunk cost effect is produced by a behavioral investment and that happens only if each instance of investment is freely chosen.

Keywords : Sunk Costs; Choice Behavior; Forced Choice; Self-Control; Self-control; Persistence.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )