Resumo

VERA RUIZ, Ángela. Business Creativity and Self-Government: A Discourse Analysis. Univ. Psychol. [online]. 2013, vol.12, n.4, pp.1063-1074. ISSN 1657-9267.

This paper analyses the main features of a creative worker profile that, in order to attain self-actualization and self-government, is crossed by paradoxes or discursive tensions. This investigation is based on the three-dimensional model in Critical Discourse Analysis by Norman Fairclough and particularly on textual-representational analyses level. This research analyses the discourses found in manuals on the development of business creativity in order to figure out how psychological-organizational discourses legitimize the way people behave in the working environment. Business creativity discourses are supposed to bring identity growth while pursuing productive goals and omitting the exclusions among people.

Palavras-chave : Business creativity; self-actualization; self-government; laboral subjectivity; critical discourse analysis; Critical Social Psychology; Qualitative Reserch.

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