Abstract

MARTIN GARCIA, Antonio Víctor  and  SANCHEZ GOMEZ, María Cruz. Predictive Model of the Intention to Adopt Blended Learning in a University Setting. Univ. Psychol. [online]. 2014, vol.13, n.2, pp.601-614. ISSN 1657-9267.  https://doi.org/10.11144/Javeriana.UPSY13-2.mpia.

The objective of this study is to analyze the intention of the use of the instructional modality blended learning to be used by academics as a predictive model using theoretical contributions from the Theory of Planned Behavior (Theory of Planned Behavior), models of acceptance technology (TAM) and the theory of diffusion of innovation (Innovation diffusion Theory). The theoretical model proposed consists of six constructs: Perceived Usefulness, Perceived Ease of Use, Compatibility Social Image, Social Influence and Intended Use. The study included 486 teachers from different Spanish universities. The data was analyzed using confirmatory factor analysis (CFA). Causal analysis was also utilized, conforming to structural equation approach (SEM), with parameter estimations using the maximum likelihood method (ML) for the contrast of the proposed structural relationships. The results reveal that the model factors explained 41% of the variability of the intended use of blended learning. The intention to adopt b-learning is positively affected by two main determinants, on one side the perceived usefulness of improving teaching practice (standardized value = 0.54, p <0.001) and on the other the existence of favorable conditions (resources and technical equipment, human, etc.) of the university for its implementation (β = 0.26, p < 0.001).

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