Abstract

DORANTES ARGANDAR, Gabriel; FERRERO BERLANGA, Javier  and  TORTOSA GIL, Francisco. Implicit Preferences in a Spanish Sample: A New Technique to Determine Racial Preference. Univ. Psychol. [online]. 2015, vol.14, n.2, pp.487-498. ISSN 1657-9267.  https://doi.org/10.11144/Javeriana.upsy14-2.pime.

Racial preferences that are expressed explicitly may lack information and be lacking in character, either because people prefer not to express their attitudes wholly, or because they are not completely aware of them. The Implicit Association Test (IAT), developed by Greenwald, Banaji and Nosek, evaluates the implicit preference of people through an internet platform. It demonstrates that when a person shows a preference in particular, it is possible that said attitude has a component that may not be conscious that could be modified. Sample was comprised of 235 subjects that, through the IAT internet website, completed the race implicit preference task (black and white). Results indicate that there is an explicit preference towards white people over black people, and that implicit preference is of stronger intensity than explicit preference, in the same sense.

Keywords : automatic association; implicit attitudes; Implicit Association Test; racial discrimination.

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