Abstract

MARTINEZ GUZMAN, Francisco Antar. New sexual categories and the psychology of the entrepreneurial self: Dilemmas of sex/gender dissidence in the neoliberal context. Univ. Psychol. [online]. 2015, vol.14, n.spe5, pp.1539-1550. ISSN 1657-9267.  https://doi.org/10.11144/Javeriana.upsy14-5.ncsp.

In this paper I discuss the way in which specific non-normative sex/gender identities -especially in media context- can be connected to a form of neoliberal governmentality acting upon the subjectivity and behavior of individuals. The particular aim is to examine the relationship between specific media constructions of sex/gender identities and the notion of the subject as a "entrepreneur of the self" present in contemporary psychological discourse. To show this relation, a case consisting on a report published in a pop magazine titled "The new sexual categories" is analyzed. Analysis is conducted using discourse analysis from a pragmatic and foucauldian perspectives. Finally, I show some tensions and dilemmas faced by sex/ gender political projects of resistance in contemporary neoliberal context.

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