Abstract

CAPUTO, Andrea. Social Desirability Bias in self-reported well-being Measures: Evidence from an online survey. Univ. Psychol. [online]. 2017, vol.16, n.2, pp.245-255. ISSN 1657-9267.  https://doi.org/10.11144/javeriana.upsy16-2.sdsw.

Social desirability seems to enhance well-being measures because individuals tend to increase the degree of their satisfaction and happiness resulting in response artifacts and in a serious threat to the validity of self-reported data. This paper explores social desirability bias in self-reported subjective well-being, controlling for several socio-demographic variables such as gender, age, education, marital/relationship status, and employment status. This is in order to test whether social desirability has incremental validity in predicting some well-being measures. Three different facets of well-being are proposed which deal with subjective happiness, general life satisfaction, and gratitude and loneliness, respectively regarded as a positive and negative emotional response. Through a web-based survey a convenience sample of 170 participants completed an online questionnaire including measures of social desirability, subjective happiness, life satisfaction, gratitude, and loneliness. Correlation analyses and two-step hierarchical multiple regression analyses were conducted. All well-being measures show modest significant correlations with social desirability ranging from 0.235 to 0.309, except subjective happiness. Social desirability accounted for from about 3% to 6% of the variance of these measures, after controlling for socio-demographic variables. Social desirability seems thus to play little role in well-being self-report measures, as revealed by previous studies. Some limitations are discussed, as well as issues about social desirability bias in online investigation.

Keywords : social desirability bias; psychological well-being; web-based survey; happiness; gratitude.

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