Resumo

MARCHIONNI, Franco. Depiction of work in ephemeral key: vendimiales stages and exhibition halls in Mendoza (Argentina), 1946-1955. Apuntes [online]. 2012, vol.25, n.1, pp.22-35. ISSN 1657-9763.

The look proposal outlined in the custody of tangible and intangible resources that allow us to observe the exercise of power of the various actors involved in the design of the representations of work. From the study of scenarios vendimiales and exhibition halls used by the Peronist propaganda machine is trying to rebuild a look that says the deliberate action of Peronism to feed the imagination around the representations of work for the "New Argentina". This work is developed within the historical method and is based on the analysis of two types of ephemeral architecture: vendimiales scenarios and exhibition halls. These ideas and representations are linked with the analysis of political and ideological context of the Peronist administration. The methodological strategy used is qualitative and exploratory, with a design of a flexible nature (Valles, 2000).

Palavras-chave : ephemeral architecture; depictions of work; the Modern movement; Peronism; Architectural rendering; Modern movement (Architecture); Peronism - Argentina; Exhibition buildings.

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