Abstract

VAHOS MONTOYA, José Luis. Design and use of indicators of communication in organizations of Antioquia. anagramas rumbos sentidos comun. [online]. 2009, vol.7, n.14, pp.81-92. ISSN 1692-2522.

Management indicators have begun to look from the organizational communication in order to argue the strategic weight they have inside the companies. This article is a review of the state of the art of the indicators of communication in the Antioquia academic surroundings. For this purpose it contextualizes the role of communication in organizations, then it makes an approach which involves measuring communication and the article concludes with a survey to the experts in this field. They realize from their knowledge and experience, which is measured the way how it's been doing and the level of incursion in the development of measurement systems for organizational communication into organizations of Antioquia.

Keywords : Measurement; organizational communication; management indicators; organizations of Antioquia.

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