Resumen

BERRIO MENESES, Carlos Mario. Join the Cause. Leitmotiv in the Armed Conflict in Colombia. anagramas rumbos sentidos comun. [online]. 2012, vol.10, n.20, pp.147-164. ISSN 1692-2522.

Reemergence of an armed conflict in Colombia during the 90's took the Colombian State, especially its Armed Forces, to perform a number of changes for fighting the threats which imperiled its functioning. Communication and information management was a field which experienced the most significant changes, since it has currently become a strategic milestone for fighting insurgency. Leitmotiv and psychological war have been actively used for breaking the rebels' fighting will, keeping morale of law enforcement entities' members, and increasing civilians and public opinion support to the Armed Forces. These considerations have been clearly established in this article, which is a partial disclosure of results from a research entitled: ''Comparative Analysis of Leitmotiv and Political Communication Models between the 21st Century Socialism and Democratic Security,'' which covers a period of time between 2002 and 2010. This research was sponsored by Universidad de Medellin Research Vice-Principal's Office and totally supported by ''Centro de Investigación en Comunicación y Afines'' from Universidad de Medellin.

Palabras clave : leitmotiv; psychological operations; armed conflict; communication; TV spots.

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