SciELO - Scientific Electronic Library Online

 
vol.10 issue20Join the Cause. Leitmotiv in the Armed Conflict in ColombiaRadio Research: From Radio to Aborigine Radio. A Review in Colombia and Latin America author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Article

Indicators

Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google

Share


Anagramas -Rumbos y sentidos de la comunicación-

Print version ISSN 1692-2522

Abstract

MARTINEZ COSTA, María del Pilar; MORENO, Elsa  and  AMOEDO, Avelino. Generalist Radio on the Web: A New Model for Traditional Radio. anagramas rumbos sentidos comun. [online]. 2012, vol.10, n.20, pp.165-180. ISSN 1692-2522.

Generalist radio is facing a meaningful change within the renamed interactive communication society. The Internet, as a catalyzer of the digital convergence process, provides a new communicational environment for the radio, which demands rethinking strategies, concepts, and traditional dynamic radio media are working with. Generalist radio on the web acquires an innovative information dimension which implies an original narrative, productive, and programmatic model for supplying listening in a direct way and under demand, as well as for promoting interactivity and dialogue with listeners. This reflection article is intended to show the new status of generalist radio on the Internet.

Keywords : Generalist radio; radio on the web.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )