Resumo

MARTINEZ COSTA, María del Pilar; MORENO, Elsa  e  AMOEDO, Avelino. Generalist Radio on the Web: A New Model for Traditional Radio. anagramas rumbos sentidos comun. [online]. 2012, vol.10, n.20, pp.165-180. ISSN 1692-2522.

Generalist radio is facing a meaningful change within the renamed interactive communication society. The Internet, as a catalyzer of the digital convergence process, provides a new communicational environment for the radio, which demands rethinking strategies, concepts, and traditional dynamic radio media are working with. Generalist radio on the web acquires an innovative information dimension which implies an original narrative, productive, and programmatic model for supplying listening in a direct way and under demand, as well as for promoting interactivity and dialogue with listeners. This reflection article is intended to show the new status of generalist radio on the Internet.

Palavras-chave : Generalist radio; radio on the web.

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