SciELO - Scientific Electronic Library Online

 
vol.11 issue22Communication and Democratization Policies. Clues of a History toward the Sanction of Audio-visual Communication Service Law in ArgentinaResearch about the lobby's communications in A influenza case. Persuasion in Spanish press author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Article

Indicators

Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google

Share


Anagramas -Rumbos y sentidos de la comunicación-

Print version ISSN 1692-2522

Abstract

RODRIGUEZ ZOYA, Paula G.. The production of disease in the Paradigm of Health of the 21st century. anagramas rumbos sentidos comun. [online]. 2013, vol.11, n.22, pp.37-52. ISSN 1692-2522.

This work puts in relation the imperative of care of the body and the health to reach a perfect health and the phenomenon of expansion of the medicalization across the invention of diseases. The central thesis states that the overlap of both phenomena supports the sanitary paradigm that takes root in western societies of the 21st century. This paper investigates about the connection of both phenomena from an analytical perspective focusing on social meanings circulation concerning health, disease and care of the body and health, produced by discourses that cross the processes of medicalization of the human condition and everyday life. This paper synthesize the results of a discourse analysis of a corpus of fifty advertising spots relating to medical and cosmetic products broadcasted in opened television and cable in Argentina in 2009. The analysis of the advertising speech of pharmaceutical industry allows reconstructing the significant system of the imperative of perfect health that operates as a device for the invention of diseases and the medicalization of everyday life.

Keywords : Medicalization; perfect health; disease; care of health; sanitary paradigm.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )