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Anagramas -Rumbos y sentidos de la comunicación-

Print version ISSN 1692-2522

Abstract

GIL HERNANDEZ, Cleysi Yumara; TORRES ESTRADA, Isabel Cristina  and  LOPEZ TORRES, Zulima Azeneth. Integral and Interdisciplinary Dimension of Consumer Behavior Concept. anagramas rumbos sentidos comun. [online]. 2013, vol.11, n.22, pp.179-200. ISSN 1692-2522.

This article intends to analyze the theoretical contribution that economy, anthropology, psychology, sociology, and aesthetics make to the study of consumer behavior concept. Consumer behavior study should look for an integral view which allows, from different areas and disciplines, to understand the subject, his/her environment, and his/her consumption practices. Consumer study should not be exclusively subject to consumption moments; its understanding implies an interdisciplinary analysis, because consumers are immersed in social, economic, and cultural environments, which undoubtedly influence his/her decisions.

Keywords : Consumer behavior; interdisciplinary; social sciences; consumption; consumer.

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