Abstract

VARGAS**, Lizardo. Videogaming: Attention Focalization and Reminiscence in Pre-Adolescents. Can They Focus on Simultaneous Processes and Give Space to Advertising?. anagramas rumbos sentidos comun. [online]. 2014, vol.12, n.24, pp.21-37. ISSN 1692-2522.

The purpose of this research is to identify, in pre-adolescents, the degree of effort or potential inhibition in the episodic and semantic evocation process that occurs when their attention is focalized due to their interaction with a videogame and to infer whether or not they can pay attention to and process advertising shown on videogames. A quantitative experiment was performed to analyze two groups of individuals belonging to the Formal Operations stage - cognitive development state proposed by Piaget and experienced by people of a certain age. Several effects on the reminiscence of episodic and semantic memories, in relation to time evocation and number of words used to express memories were observed. However, a significant difference in relation to the degree of certainty with which the evocation was exposed was not noticed. It was concluded that attention focalization by videogames does not demand different levels of cognitive efforts to process information in conjunction with semantic and episodic reminiscence, so advertising posted can really be taken care of.

Keywords : Pre-adolescents; videogames; attention; memory; advertising.

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